Platform Cricket
Developing London's children in and through cricket
About Us
Our Mission
- Increase the number of children in London participating in cricket
- Increase the amount of children from disadvantaged and ethnic minority backgrounds participating in cricket
- Support personal and social development through cricket
What do we do?
- Deliver in-school coaching programmes
- Run competitive inter-school festivals
- Establish a "pop up" cricket club that allows access to community cricket for children in areas with little to no existing provision
Where do we do it?
- Our work is predominantly focused on inner London
- We identify wards with over 25% child poverty, over 50% ethnic minority populations and little to no cricket provision
- We establish hubs across 2-3 wards that usually include 6-12 Primary Schools
What have we achieved so far?
- 360 schools engaged (16 Boroughs)
- 18,812 children engaged (14,892 new to cricket)
- 39% of participants from disadvantaged background
- 78% of participants from ethnic minority backgrounds
- 1,335 children participating in community cricket through 44 “pop up” cricket clubs
- 495 (37%) of community participants are female
Why Cricket?
We believe cricket can play an important role in the contemporary, often complicated, lifestyles of young people in urban areas. The game has a traditional cross-cultural appeal, it is played at a pace that allows for greater socialisation than most sports, and there are roles that suit a complete cross-section of body-types.
Our programmes are mapped against our "Hit for Six" Framework, where we aim to instill and encourage the following skills and attributes:
1. RESPECT & SPORTSMANSHIP
2. BRAVERY & DETERMINATION
3. CONCENTRATION & PATIENCE
4. RESILIENCE & PERSPECTIVE
5. ANALYSIS & JUDGEMENT
6. COOPERATION & COORDINATION
PARTNERS & SUPPORTERS
PLAYER OF THE WEEK
Each week our coaches identify a PLAYER OF THE WEEK from the 3,000+ children we work with, as a recognition of their talent, efforts or improvement.
This week's PLAYER OF THE WEEK Award goes to Yasir from Hallfield Primary School in Bayswater, Westminster.
Yasir has been a star! He was always first to arrive, keen to discover the lesson theme, and his progress has been remarkable.